How to write the perfect Airbnb listing (Guide)
As an Airbnb management agency, we have years of experience with setting up the right atmosphere for the properties. We look at every property individually and highlight the best features of each one of them.
After working on the Airbnb property management field for several years, we know that the first thing that attracts the guests’ eye is, of course, the property pictures. That’s why offering good quality pictures in quantities is very important.
Pictures should clearly show most, especially the sleeping area, but also highlight the other excellent features of the property such as kitchen, swimming pool, garden, and common areas. One of our services is Airbnb styling, which will give your property a unique character, and after everything is ready, we will call for a professional photographer to capture the best views of the place.
Now to add on that special touch to your pictures, it’s important also to have a brief description under each one of them. That will help the guests to have a better feeling about what they see in the pictures. They can get closer to imagining the atmosphere that your place is offering.
The bedroom pictures can describe the peacefulness and quietness of the room while the kitchen pictures should offer a brief description of the facilities offered there. The bathroom can be focused on cleanliness and possible washing options.
Guests also want to see how the interior of the property looks like and if they have a chance to relax outside also. If there are any special features in the property, like an extraordinary view, that should be absolutely included in the pictures.
Capturing little details is also important. Airbnb guests often look for a unique place that has its own character. That’s one of the reasons they prefer Airbnb properties over ordinary hotels. That’s why our Airbnb styling team is at your service to add that special touch to make your property stand out from other properties.
As an Airbnb management service, we know what those little details that guests look for in a property are. According to your location, including the size and price of the property, we have a pretty good idea about who is more likely to book at your property. After that, it is our duty now to make it visible for them and as attractive as possible.
We like to think that the best way to get instant bookings is to answer all the questions before they are even asked. That’s why setting up the details for the listing is so important. We want all the information to be available there in the very beginning so that the guest can have a full picture of the property.
Guests are different, too, and they look into different things at a property. Some may have special conditions, for example, a wheelchair. In this case, we need to make sure that we clearly state if the property is wheelchair accessible or not. Especially when it comes serving special guests with special needs, we must ensure all the necessities are there.
Now that we know our target audience and the questions they might have in mind, we need to work on the details to make the property stand out like it’s the best option the guest would have. We will never share false information in any of the listings. This is very important. It can be extremely harmful to the future of the property.
That’s why the listing will always need to be kept updated. If there is anything that is under maintenance or not accessible for the guests at the time of booking, it must be clearly stated. False information leads to bad reviews, and bad reviews automatically lower the chances of the property being booked.
As specialized in Airbnb property management service, we know exactly what the guests are looking for when they want to book a property for a certain city. Most big cities have main attractions, and if the property is located close to them, it is easy for us to use it as a selling point. City travelers prefer to be close or at least at a reasonable distance from the main attractions. We then highlight the options to move around and how easy it can be.
If the property is located further from the main attractions, no worry, we will use other ways to make the property interesting. Sometimes things as simple as unique decorations photographed professionally can turn heads towards the property. And not all guests want the hustle of the city, but prefer to stay a little bit outside.
That’s the goodness of Airbnb, too; you will experience a great variety of guests who all have different needs and who all travel for different purposes. That’s why when preparing the listing, we also make it look interesting not only for holiday travellers but also for those who travel on business purposes.
Sometimes we offer unique extras that make the property stand out. It can be free transportation, good games on your game console, a tablet for guest use, snacks and drinks available, or bath fragrancies, which can be used for a relaxing evening.
Our special touch includes a call for action at the end of the listing. Let’s say the guest has read through the whole listing and is now coming to the decision-making time. We can add phrases like “We have had an increasing amount of bookings lately, so be sure to send me a message right away to ensure your booking” or “If you are a budget traveller, send me a message and let’s see the best offer I can give you right now.”
Airbnb management agency makes sure that we fill all the missing details in your listing, nothing gets left behind, and the guests will start booking your place instantly.
It’s all about the interesting details that a property has to offer. Guests want to see properties who’s owners put effort into them. They want to know that they will be comfortable and well taken care of.
If you would like to learn more about Airbnb property management, or about Airbnb property management companies like HomeHost, click here to schedule a free phone call with us. We’ll chat about how much your property may be worth, how other similar properties in your area have been performing, and why HomeHost has so many great reviews on Google and Facebook.