Sydney is one of the most popular markets in Australia for Airbnb, with 25,000 listings, equivalent to around 1% of all houses in Sydney. However, it is also a challenging market, with 2,300 listings hosting no guests all in 2017! That means hosts in Sydney need to stand out, which means giving your guests a little extra. A guidebook attached to your listing is a perfect way to do that.
A guidebook for any holiday home in Sydney should have a couple of critical features, like what is in the local area, emergency details and how to get around. These are the tips an expert Airbnb property management service can give you to help get your property rented more and for higher returns, but you can also set up a guidebook yourself if you prefer.
For a Sydney guidebook, you could include:
- Transport and getting around: Most guests using an Airbnb will be new to Sydney, so won’t have an Opal Card. Help them work out the transport system with a summary of how to buy tickets, prices, and nearby transport links, like bus and train stops. You could include a map of your area too.
- Local attractions: 40% of international visitors to Sydney visit Bondi Beach, so your guests will likely want to do so as well. Make sure you include information in your guidebook on how to get to the Sydney icons, like the Opera House, Harbour Bridge and the Rocks. But also offer them something different that they might not think of themselves, like a guide for getting to local beaches or a particular walking track in your local area.
- Activities: Tourists coming to Sydney want to see and do it all, so you need to include plenty of information on what activities are available. Activities include zoos or nature parks—18% of visitors to Australia are motivated by wanting to see a native animal. Visitors to Sydney also want to experience the many cultural phenomena that Sydney is famous for, like the Art Gallery of New South Wales, the Powerhouse Museum, Oxford Art Factory and the Museum of Contemporary Art.
- Eating and drinking: Sydney is rightly famous for its food and drink scene, so share some of this with your guests. Include some of your local favourites, notably if available on UberEATS, but don’t forget to include some of the most famous venues, like the Rocks Brewing Co or Rockpool. You could also include locales, like Chinatown, Manly or Darling Harbour, to give your guests more options and ideas.
- Day trips: Finally, depending on how long your guests are staying, they might want to get out of Sydney for a day trip. Your guidebook should include suggestions for getting to places like the Hunter Valley, Kangaroo Valley and Wollongong, as well as information on transport and rough estimates of timing.
If you follow these simple tips, you will produce a guidebook that will have your guests raving about you as a host, helping you to stand out in the busy Sydney crowd.