Got room to spare? Airbnb is a tremendous way to earn some extra cash and meet new people from all walks of life, however — as increasing numbers of travellers worldwide are choosing to bypass traditional hotel stays in favour of the “sharing economy” — it has certainly become critical to write an Airbnb listing that is persuasive, honest and charming. In such a saturated market, a poorly written listing can significantly limit your hosting success.
If you’re struggling to write your first Airbnb listing, keep reading: We’ve put together some quick tips that will ensure that your listing does justice to the fantastic space you have on offer.
1. Make your title dynamic!
Use a punchy title to draw the attention of your potential guests to your Airbnb listing. An easy way to do this is to aim to include one or two of the most significant selling points of your home. Think carefully — what is it that makes your home special? And what kind of person will it attract? If your home is kid-friendly, or on the beach, or has an incredible home office suitable for any business traveller — say so. It is a sure-fire way to ensure that your listing is being viewed.
2. Be concise.
If your major selling points are hidden within long-winded paragraphs, they are likely to be lost on Airbnb users who are inundated with so many fantastic Airbnb listings in such a saturated market. An Airbnb user is likely browsing through numerous listings at a time, so be sure to keep your descriptions short and sweet, without sacrificing too much detail in the process.
3. Sell yourself as a host, too.
Your Airbnb listing should reflect your friendly personality, and what you have to offer as a host. After all, your guests are paying for the welcoming space that you have personally worked to create, and will likely be in contact with you for the duration of their stay Use call outs encouraging your potential guests to get in touch, and be sure to address any questions or concerns they may have. This process will put your potential guests at ease, maximising your success as an Airbnb host.
4. Splurge on professional photography for your Airbnb listing.
Quality photographs will give your listing credibility. Though forking out the extra cash for a professional photographer may feel a little painful at first — especially when most of us have access to our own cameras — photos that are clear, well-lit and high quality are likely to improve your financial return in the long run. Having photos that portray your living space well will also assist you in meeting the expectations of your guests (therefore receiving fantastic reviews from them) as they provide your guests with a realistic understanding of the look and feel of your home.
We manage your Airbnb so you can manage other things. To learn more about our services, contact the HomeHost team at hello@homehost.com.au or call 1300 17 17 18.
